reflexions on Marketing

A marketing campaign is a succession (in time) of events towards a population. Like a sales cyle, it has 3 factors: the type of event, the type of population, and the point in time during the succession, or sequence.
Example: send a white paper to population A of 1,000 people selected with criteria C.
For the 90 who reply with interest, send theam an invitation to a webinar W.
For those 20 who attend the webinar, call them through telemarketing.
For those 5 who expressed interest, engage sales cycle and close 1 deal for $50k.
Each event can be modeled like a node of a tree:

1 input = preparation of the event (finding the population ("list", "target")), then the event

at least 2 outputs = positive and negative





Better, the marketing effort is to create and maintain the campaign flow and maximize positive results. The image of a flow however can't be taken directly from a standard fluid flow as the real results usually do not happen subsequently from the marketing event, the flow is more a 4D flow where the results can be spotted much later than right after the latest event the attendees went to. Moreso, the result of a campaign C1 can be found after a campaign C2, example: a person attends a webinar but doesn't understand much, then goes to a tradeshow, while watching a presentation within the show, he/she remembers everything he/she saw in the webinar and finally understands the idea of the product/company and leaves the show, having reached the final state of marketing awareness.
The marketing attendees/targets are progressive systems going from blue (no awareness) to green (full comprehension of the product/company) passing by red (wrong understandings).

Possible model for marketing: complex Markovian chain, binary and non-binary trees, state graphs and fuzzy logic,....????