Fake Interview on Typography

Why is Typography so special ? Because letters are the visual atoms of language, and language defines us. We are language machines, and anything else, the physical world included, is only an unnessential accessory, a way-through, the organ/obstacle of our nature, which lies in language.

Why is the visual part of language more important than the audible part, phonems..etc ? I don't think it is. There is simply no art, studies, or ways to think about the audible side of letters. Phonetics and phonology touches into neurology, not yet into psychology or psychoanalysis. I just don't see how one can be excited about various "aaa" sounds, just yet.

Don't we use other senses to express ourselves? Body language isn't a well-formed language, analytically speaking. I love perfumes but they have the same problem.

Are letters that important? Isn't the content of a text so much more vital than the way the letters are drawn? I believe most people can understand the obvious principle of typography: that letter-shapes carry different mental "packages" or cultural assimilation: Stencil fonts feel strong and manly, Courier feels mechanical, Script faces feel classical..etc. But it takes a lot of imagination and sensitivity to feel how the emotions of shapes can be much more than a mental accessory.

Isn't typography just about the legibility/readbility issue? Typography is the mother of Text and its pedestal and its autel and its backlight. It is the hidden and invisible power that makes content shine.

What is the Graal, the aim, the god, the dream of typography? I see a mirage, an idea, of words on the page. I believe there can be letter-shapes that transcend their content because their shapes capture the full attention of the eye, of the brain. And the meaning of words would flow in the mind, invisibly, as in a mutual endeavour of the outside/inside. I believe and dream in the resolution of the brain/mind issue. There is a light coming out of a shape that fits its content, and we are still in the infancy of creating such shapes.

Ok... let's take a step back. Design has an influence on how we think, so isn't typography a cousin of architecture, or industrial design? Yes, but objects and walls are only doors to memories, images and sensations. Letter-shapes, and only them, are also doors to the logical mind.

So typography is the supreme Art of design? Yes.

What do you think other designers would say about that? They would not like it, but I cannot convince them. Like I said, it takes a peculiar mind to see why typography rules.